Communications

Send targeted email campaigns and stay connected with your members. ClearGym's email system helps you engage your community while tracking performance.

Email Broadcasts

Send announcements, promotions, or updates to all your members or specific groups:

Creating a Broadcast

  1. Navigate to Communications → Broadcasts
  2. Click "Create Broadcast"
  3. Fill in broadcast details:
    • Subject Line: Clear, compelling subject (keep under 50 characters)
    • Preview Text: Appears after subject in inbox
    • Sender Name: Your gym name or personal name
    • Reply-To Email: Where member replies go
  4. Compose your message using the rich text editor
  5. Choose recipients (see targeting options below)
  6. Preview the email on desktop and mobile
  7. Schedule or send immediately

💡 Tip: All broadcasts automatically include your gym's branding (logo, colors) and an unsubscribe link for compliance.

Targeting Options

Send to specific member groups:

  • All Active Members: Everyone with an active subscription
  • By Membership Plan: Target specific tier (e.g., "Premium" members only)
  • By Class Type: Members who've attended specific class types
  • New Members: Joined within last X days
  • Inactive Members: Haven't attended in X days
  • Custom List: Upload CSV or manually select members

Email Editor Features

Use the rich text editor to create professional emails:

  • Bold, italic, underline formatting
  • Headers (H1, H2, H3)
  • Bullet and numbered lists
  • Mobile-responsive automatically

Sending Broadcasts

Send emails immediately or save them as drafts:

Send Options

  • Send Now: Immediate delivery to all recipients
  • Save as Draft: Finish composing later and send when ready

✅ Best Times to Send: Tuesday-Thursday, 10am-2pm or 6pm-8pm typically see highest open rates for fitness emails.

Understanding Email Credits

ClearGym uses a credit system for email broadcasts:

What Are Email Credits?

  • 1 credit = 1 email sent to 1 member
  • Sending to 100 members = 100 credits used
  • You get 5,000 free credits when you sign up
  • Purchase additional credit packs as needed

💡 Welcome Bonus: Every new gym gets 5,000 free email credits to get started. This is enough to send multiple campaigns to help you engage your members from day one.

⚠️ Note: Transactional emails (booking confirmations, password resets, etc.) don't use broadcast credits. Only marketing emails count.

Checking Your Credit Balance

  1. Go to Communications → Broadcasts
  2. See credit balance in top-right corner
  3. View total credits remaining

Purchasing Email Credits

When you need more credits, you can purchase additional credit packs through the Communications section. Credits are added immediately to your balance and never expire.

Broadcast Tracking & Analytics

Monitor the performance of your email campaigns:

Key Metrics

  • Delivery Rate: % of emails successfully delivered
  • Open Rate: % of recipients who opened the email
  • Click Rate: % who clicked links in the email
  • Unsubscribe Rate: % who opted out
  • Bounce Rate: % that couldn't be delivered

Viewing Campaign Performance

  1. Go to Communications → Broadcasts
  2. Click on a sent broadcast
  3. View basic analytics including total recipients and delivery status

Industry Benchmarks

Typical performance for fitness industry emails:

  • Open Rate: 20-30% is good, 30%+ is excellent
  • Click Rate: 2-5% is typical
  • Unsubscribe Rate: Keep below 0.5%
  • Bounce Rate: Should be under 2%

💡 Improving Open Rates: Use compelling subject lines, send consistently (but not too often), and test different send times.

Transactional Emails

ClearGym automatically sends transactional emails for key events:

Automatic Emails Sent

  • Welcome Email: When member signs up
  • Booking Confirmation: When class is booked
  • Booking Cancellation: When member cancels
  • Waitlist Added: When added to class waitlist
  • Waitlist Promoted: When space becomes available
  • Payment Success: After successful subscription payment
  • Payment Failed: When subscription payment fails
  • Subscription Canceled: Confirmation of cancellation
  • Password Reset: Security link to reset password
  • Annual PAR-Q Reminder: Health screening renewal

💡 Note: Transactional emails are sent automatically and include your gym's branding. These emails are essential for service delivery and member communication.

Member Notification Preferences

Members can control which emails they receive:

Email Categories

  • Marketing Emails: Broadcasts, promotions, newsletters
    • Members can unsubscribe
    • Unsubscribe link required by law
  • Transactional Emails: Bookings, payments, account
    • Cannot be unsubscribed (essential for service)
    • Sent regardless of marketing preferences

How Members Update Preferences

  1. Member logs into their account
  2. Goes to Account → Notification Preferences
  3. Toggle on/off:
    • Marketing emails
    • Class reminders (24h before)
    • Monthly summary emails
  4. Changes save automatically

Viewing Unsubscribed Members

See who has opted out of marketing:

  1. Go to Communications → Unsubscribed
  2. See list of members who opted out
  3. View unsubscribe date
  4. These members won't receive broadcasts (but still get transactional emails)

💡 Email Marketing Best Practices

  • Frequency matters: 1-2 broadcasts per week is ideal. More can lead to unsubscribes.
  • Mobile-first: 60%+ of members read emails on mobile. Keep it concise.
  • Compelling subject lines: Keep under 50 characters. Create urgency or curiosity.
  • Segment your audience: Targeted emails perform 3x better than one-size-fits-all.
  • Clear call-to-action: Every email should have ONE primary action you want members to take.
  • Track and optimize: Review analytics after each broadcast and improve next time.

Related Articles

Member Management

Manage your member list and segments

Settings

Configure email templates and notification settings